3 Reasons You Need to Outsource Your Marketing in 2017
- Moxie Media
- Jan 12, 2017
- 3 min read
At the start of every new year, comes the opportunity to reflect and reassess what is and isn’t working in your business. For many business owners, re-evaluting their marketing efforts is at the top of their list. Were your efforts successful? Did you see a tangible R.O.I from the campaigns you implemented? Did your marketing budget reach its full potential?
If your marketing efforts fell short, you may be wondering if it’s time to outsource to an agency. For some business owners, this can seem like an unnatural and almost risky step to make. However, it can also be one of the best decisions you’ll ever make.
Here are the top 3 reasons you should consider outsourcing your marketing in 2017:
1. You get a team of experts at your disposal
We probably aren’t the first to tell you that the days of traditional marketing are all but over. The glory days of TV, radio and print are quickly dissipating in comparison to the roaring growth of online advertising and social media.
Getting in front of your audience and building a connection as a brand requires expertise in a new digital language. While a “jack of all trades” may seem appealing as a full-time marketing employee, it is nearly impossible for one person to do it all on their own.
By outsourcing to an agency, you aren’t getting just one person, but a team of digital marketing experts whose sole focus is to stay on the cutting edge of the latest technology, tools and strategies, and to excel your brand to the next level with proven techniques.
2. You’ll Save $$ - and it’s more than you might think!
Hiring a full time employee is a big commitment. In addition to paying full time salaries to permanent employees, you also have to account for benefits such as sick leave, vacation, Medicare, unemployment taxes, social security and so forth. For small business with fluctuating revenue, hiring a full-time employee with a fixed cost can be challenging.
Outsourcing to an agency provides a much more flexible and affordable approach. Because you’re hiring an agency, they are only paid for the period of time which you decide to hire them and do not receive any benefits. While a starting salary for a full-time marketing professional might range anywhere from $35k - $50k, you can hire an agency with the knowledge and expertise of an entire team for roughly half that price depending on your companies’ needs.
3. You can focus on what you do best – running your business
It’s inevitable that you’re going to encounter times of stress and harsh deadlines, but if you find that you are always running behind or throwing marketing promotions together at the last minute, it may be time to outsource. Hiring a team of professionals can not only lighten your load but quickly put proven strategies into action that will increase results and drive business growth.
So how do you know if you are wasting your time or missing out on a big advantage? Simple, if you’re already striking out with in-house marketing efforts, you have nothing to lose and everything to benefit!
In conclusion – outsourcing your marketing will:
provide you with an entire team of digital ninjas at your beckon call
save you loads of money while experiencing mind-blowing results
reduce your stress and free up your time so you can rock on doing what you do best
What do you have to lose?
To discover what our boutique agency can do you for you, click here to give us a shout and we’ll put together a custom plan to make 2017 your best year yet!
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