The Shocking Truth About Facebook Ads
- Lisa Hoover
- Mar 19, 2015
- 2 min read
We can’t deny it. We all want to drive more traffic to our website, spread brand awareness, and in an ideal world turn all of that attention into sales.
There are endless resources for tips, tricks, and SEO methods that claim to deliver results and sometimes we feel like we’ve tried them all.
But, what if we said it was time to revisit an old classic?
And what if that meant - Facebook Ads?
Follow me on this.
Previous Facebook Ads were effective – but only to a small degree. You got some likes; a couple of click throughs, and some interaction. Maybe you didn’t count it as a loss, but it hasn’t surfaced as an option since.
It’s time to take a second look!
In the past year or so Facebook has significantly improved the process in which your Ads target potential new customers. Now you have the option to target your demographic more exclusively by selecting their location, age, gender and even specific interests.
Piquing your interest yet?
It gets better.
On top of rich targeting options, Facebook Ads are cheap - often just cents per click. And whether you set a daily limit for one ad, or the total amount for a campaign, you are always in control.
Oh - and did we mention there are now more than 1 Billion - yes that’s Billion with a B, users on Facebook!? With the right ad design, messaging, and strategic targeting, Facebook ads are an extremely effective and an affordable way to directly reach new potential customers.
We don’t believe in pushing advertising options that don’t work. We use target specific Ads with many of our current clients. And trust us, we’ve seen results!
A few months ago we had a client approach us about targeting new customers in a small city for a special event. With a $70 ad spend – the ad received 135 clicks to the client's website, 21 post likes and 5 shares. The result? With just a few weeks of advertising and a modest budget, the event was completely booked with NEW customers! How about that for results?
Just imagine what a regular Facebook advertising spend could do for your business!
In case you need more persuasion, we’ve trolled through the Internet and found others who have had similar success stories. And we recommend being inspired by these winners. *Special note: they’re all small businesses!
Are you ready to see what Facebook ads can do for your business? Send us an email today to schedule a consultation to get started!
Your Friends,
The Moxie Team
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